I've been a writer all my life, contributing regularly to the industry trades (Radio & Records, Radio Ink, etc.) as well as creating pieces for my clients and workshop participants. I hope you find these articles and tip sheets interesting and useful.
- Burn Baby, Burn
Do you know what it costs to run the radio station for one day? You probably should. (FMQB April 2006)
- The Difference between Management and Leadership
Many of our stations are overmanaged and underled. This article helps to tell the difference between the two. (FMQB February 2006)
- Can You Hear Me Now?
The wireless, music, and banking industries are all banking on your cell phone to be the delivery device for….. everything. FMQB January 2006)
- The Next Big Thing
With the Baby Boomer Generation well into their 50s, guess which format is coming into its own? (FMQB November 2005)
- Think Like a Customer, Act Like an Owner
If we'd think like customers and act like owners, we could solve 90% of our problems. Find out in this latest article from FMQB. (FMQB October 2005)
- How Things Work
Why are radio stations a lot like cars? Find out in this latest article
from FMQB. (FMQB September 2005)
- The Seven Essentials of Success
Here is the print version of the workshop session I gave at Morning
Show Boot Camp 2005 in New Orleans. (FMQB August 2005)
- Dodge's Email Rules of Thumb
Email is increasingly a primary channel of communication.
Here’s how you can use email more effectively. (FMQB June 2005)
- Voice Tracking: Here to Stay So Let’s Make the Best of It
How to Make the Best of a New Situation. (FMQB May 2005)
- Three Rounds Toe to Toe
It’s Satellite Radio vs. Terrestrial Radio in the center ring. (FMQB April 2005)
- Managing Creativivity
Sometimes you love them, sometimes you don’t, but you need them now more than ever. Here’s how to get the maximum performance
from your announcers. (FMQB March 2005)
- You Talkin' to Me?
Take a tip from the movie business and get up close and personal with your “actors.” (FMQB February 2005)
- Interactive, Personalized, and On-Demand
Take a tip from Steve Jobs and apply the iPOD formula to your radio station. (FMQB January 2005)
- Personal Appearances - 101
Events and promotions are critical to station success. Everybody needs a good checklist. (FMBQ March 2004)
- Radio Shakes Rattles & Rolls the San Francisco Bay Area
An in-depth look at a great radio market. And a great case for the radio medium too. (Radio Ink October 2003)
- Managing Air Talent
The care and feeding of creative personalities. (Radio & Records August 2003)
- Air Quality Control
More and more it's what's between the music that counts. (Radio & Records January 2003)
- If You Build It They Will Come
Hey Big Vendor, spend a little dime with me. (Streaming Magazine March 2001)
- Broadcast America Puts It All Together
Profile of a Net Bubble Company. (Streaming Magazine October 2000)
- Net Telephony
These days it's called VOIP. (Streaming Magazine August 2000)
- The New Digital Jukes
A close-up on the Players and their players. (Streaming Magazine June 2000)
- Broadband: The World Wide Wait is Over
The end of dial-up, the beginning of the real revolution. (Streaming Magazine April 2000)
- The Battle in Seattle
Microsoft and Real Networks, gloves off. (eRadio Magazine March 2000)
- The Cost of Streaming
The numbers behind the streams. (eRadio Magazine February 2000)
- Webcasting: Hitting the Sweet Spot
Just like surfing, you can’t catch the wave too early or too late. (eRadio Magazine November 1999)
- Wake Up and Smell the Starbucks
Radio and the Web were made for each other. Only they don’t know it yet. (eRadio Magazine September 1999)
Thought Starters & Handouts from the Silliman Dodge Workshops:
- Eight Points of Relevance: A Performance Check List
Get these things right and everything else falls into line.
- The PREP System
A special insert in a new college textbook.
- Ten Things to Do Right Now to Improve Your On-Air Delivery
It’s not Rocket Science. Or is it?
- Voice Break Check List
A good self-critique tool.
- Breaking Down the Voice Break
Basic breakage for beginners.