Articles

I've been a writer all my life, contributing regularly to the industry trades (Radio & Records, Radio Ink, etc.) as well as creating pieces for my clients and workshop participants. I hope you find these articles and tip sheets interesting and useful.

• Burn Baby, Burn
  Do you know what it costs to run the radio station for one day? You probably should. (FMQB April 2006)
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• The Difference between Management and Leadership
  Many of our stations are overmanaged and underled. This article helps to tell the difference between the two. (FMQB February 2006)
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• Can You Hear Me Now?
  The wireless, music, and banking industries are all banking on your cell phone to be the delivery device for….. everything. FMQB January 2006)
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• The Next Big Thing
  With the Baby Boomer Generation well into their 50s, guess which format is coming into its own? (FMQB November 2005)
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• Think Like a Customer, Act Like an Owner
  If we'd think like customers and act like owners, we could solve 90% of our problems. Find out in this latest article from FMQB. (FMQB October 2005)
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• How Things Work
  Why are radio stations a lot like cars? Find out in this latest article from FMQB. (FMQB September 2005)
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• The Seven Essentials of Success
  Here is the print version of the workshop session I gave at Morning Show Boot Camp 2005 in New Orleans. (FMQB August 2005)
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• Dodge's Email Rules of Thumb
  Email is increasingly a primary channel of communication.
  Here’s how you can use email more effectively. (FMQB June 2005)
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• Voice Tracking: Here to Stay So Let’s Make the Best of It
  How to Make the Best of a New Situation. (FMQB May 2005)
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• Three Rounds Toe to Toe
  It’s Satellite Radio vs. Terrestrial Radio in the center ring. (FMQB April 2005)
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• Managing Creativivity
  Sometimes you love them, sometimes you don’t, but you need them now more than ever. Here’s how to get the maximum performance from your announcers. (FMQB March 2005)
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• You Talkin' to Me?
  Take a tip from the movie business and get up close and personal with your “actors.” (FMQB February 2005)
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• Interactive, Personalized, and On-Demand
  Take a tip from Steve Jobs and apply the iPOD formula to your radio station. (FMQB January 2005)
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• Personal Appearances - 101
  Events and promotions are critical to station success. Everybody needs a good checklist. (FMBQ March 2004)
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• Radio Shakes Rattles & Rolls the San Francisco Bay Area
  An in-depth look at a great radio market. And a great case for the radio medium too. (Radio Ink October 2003)
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• Managing Air Talent
  The care and feeding of creative personalities. (Radio & Records August 2003)
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• Air Quality Control
  More and more it's what's between the music that counts. (Radio & Records January 2003)
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• If You Build It They Will Come
  Hey Big Vendor, spend a little dime with me. (Streaming Magazine March 2001)
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• Broadcast America Puts It All Together
  Profile of a Net Bubble Company. (Streaming Magazine October 2000)
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• Net Telephony
  These days it's called VOIP. (Streaming Magazine August 2000) Read the full article.
• The New Digital Jukes
  A close-up on the Players and their players. (Streaming Magazine June 2000)
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• Broadband: The World Wide Wait is Over
  The end of dial-up, the beginning of the real revolution. (Streaming Magazine April 2000)
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• The Battle in Seattle
  Microsoft and Real Networks, gloves off. (eRadio Magazine March 2000) Read the full article.
• The Cost of Streaming
  The numbers behind the streams. (eRadio Magazine February 2000)
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• Webcasting: Hitting the Sweet Spot
  Just like surfing, you can’t catch the wave too early or too late. (eRadio Magazine November 1999) Read the full article.
• Wake Up and Smell the Starbucks
  Radio and the Web were made for each other. Only they don’t know it yet. (eRadio Magazine September 1999)
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Thought Starters & Handouts from the Silliman Dodge Workshops:

• Eight Points of Relevance: A Performance Check List
  Get these things right and everything else falls into line.
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• The PREP System
  A special insert in a new college textbook.
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• Ten Things to Do Right Now to Improve Your On-Air Delivery
  It’s not Rocket Science. Or is it?
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• Voice Break Check List
  A good self-critique tool.
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• Breaking Down the Voice Break
  Basic breakage for beginners.
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