I've been a writer all my life, contributing regularly to the industry
trades (Radio & Records, Radio Ink, etc.) as well as creating pieces
for my clients and workshop participants. I hope you find these articles
and tip sheets interesting and useful.
Article List
Burn Baby, Burn Do you know what it costs to run the radio station for one
day? You probably should.
(FMQB April 2006) Read the full article in html
or PDF format.
The Difference between Management and Leadership Many of our stations are overmanaged and underled. This article
helps to tell the difference between the two.
(FMQB February 2006) Read the full article in html
or PDF
format.
Can You Hear Me Now? The wireless, music, and banking industries are all banking
on your cell phone to be the delivery device for….. everything.
FMQB January 2006) Read the full article in html
or PDF format.
The Next Big Thing
With the Baby Boomer Generation well into their 50s, guess which format
is coming into its own?
(FMQB November 2005) Read the full article in html
or PDF format.
Think Like a Customer, Act Like an Owner
If we’d think like customers and act like owners, we could solve 90%
of our problems. Find out in this latest article from FMQB.
(FMQB October 2005) Read the full article in html
or PDF
format.
How Things Work
Why are radio stations a lot like cars? Find out in this latest article
from FMQB.
(FMQB September 2005) Read the full article in html
or PDF format.
The Seven Essentials of Success
Here is the print version of the workshop session I gave at Morning
Show Boot Camp 2005 in New Orleans.
(FMQB August 2005) Read the full article in html
or PDF
format.
Dodge's Email Rules of Thumb
Email is increasingly a primary channel of communication.
Here’s how you can use email more effectively.
(FMQB June 2005) Read the full article in html
or PDF format.
Voice Tracking: Here to Stay So Let’s
Make the Best of It
How to Make the Best of a New Situation.
(FMQB May 2005) Read the full article in html
or PDF format.
Three Rounds Toe to Toe It’s Satellite Radio vs. Terrestrial Radio
in the center ring.
(FMQB April 2005) Read the full article in html
or PDF format.
Managing Creativivity
Sometimes you love them, sometimes you don’t, but you need them
now more than ever. Here’s how to get the maximum performance
from your announcers. (FMQB March 2005) Read the full article in html
or PDF format.
You Talkin' to Me?
Take a tip from the movie business and get up close and personal with
your “actors.” (FMQB February 2005) Read the full article in html
or PDF format.
Interactive, Personalized, and On-Demand
Take a tip from Steve Jobs and apply the iPOD formula to your radio
station. (FMQB January 2005) Read the full article in html
or PDF
format.
Personal Appearances - 101
Events and promotions are critical to station success. Everybody needs
a good checklist. (FMBQ March 2004) Read
the full article.
Radio Shakes Rattles & Rolls the San
Francisco Bay Area
An in-depth look at a great radio market. And a great case for the
radio medium too. (Radio Ink October 2003) Read
the full article.
Managing Air Talent -
The care and feeding of creative personalities. (Radio
& Records August 2003) Read the full article
Air Quality Control
More and more it's what's between the music that counts. (Radio & Records January 2003)
Read the full article.
If You Build It They Will Come
Hey Big Vendor, spend a little dime with me. (Streaming Magazine March 2001)
Read the full article.
Broadcast America Puts It All Together
Profile of a Net Bubble Company. (Streaming
Magazine October 2000)
Read the full article.
Net Telephony
These days it's called VOIP. (Streaming Magazine
August 2000)
Read the full article.
The New Digital Jukes
A close-up on the Players and their players. (Streaming Magazine June 2000)
Read the full article.
Broadband: The World Wide Wait is Over
-
The end of dial-up, the beginning of the real revolution. (Streaming Magazine April 2000)
Read the full article.
The Battle in Seattle
Microsoft and Real Networks, gloves off. (eRadio
Magazine March 2000)
Read the full article.
The Cost of Streaming
The numbers behind the streams. (eRadio Magazine
February 2000 )
Read the full article.
Webcasting: Hitting the Sweet Spot
Just like surfing, you can’t catch the wave too early or too
late. (eRadio Magazine November 1999)
Read the full article.
Wake Up and Smell the Starbucks
Radio and the Web were made for each other. Only they don’t
know it yet. (eRadio
Magazine September 1999)
Read the full article.
Thought Starters & Handouts from
the Silliman Dodge Workshops:
Eight Points of Relevance: A Performance
Check List
Get these things right and everything else falls into line.
Read the full article.