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I've been a writer all my life, contributing regularly to the industry trades (Radio & Records, Radio Ink, etc.) as well as creating pieces for my clients and workshop participants. I hope you find these articles and tip sheets interesting and useful.
Article List
- Burn Baby, Burn
Do you know what it costs to run the radio station for one day? You probably should.
(FMQB April 2006)
- The Difference between Management and Leadership
Many of our stations are overmanaged and underled. This article helps to tell the difference between the two.
(FMQB February 2006)
- Can You Hear Me Now?
The wireless, music, and banking industries are all banking on your cell phone to be the delivery device for….. everything.
FMQB January 2006)
- The Next Big Thing
With the Baby Boomer Generation well into their 50s, guess which format is coming into its own?
(FMQB November 2005)
- Think Like a Customer, Act Like an Owner
If we’d think like customers and act like owners, we could solve 90% of our problems. Find out in this latest article from FMQB.
(FMQB October 2005)
- How Things Work
Why are radio stations a lot like cars? Find out in this latest article from FMQB.
(FMQB September 2005)
- The Seven Essentials of Success
Here is the print version of the workshop session I gave at Morning Show Boot Camp 2005 in New Orleans.
(FMQB August 2005)
- Dodge's Email Rules of Thumb
Email is increasingly a primary channel of communication.
Here’s how you can use email more effectively.
(FMQB June 2005)
- Voice Tracking: Here to Stay So Let’s
Make the Best of It
How to Make the Best of a New Situation.
(FMQB May 2005)
- Three Rounds Toe to Toe
(FMQB April 2005)
- Managing Creativivity
Sometimes you love them, sometimes you don’t, but you need them now more than ever. Here’s how to get the maximum performance from your announcers. (FMQB March 2005)
- You Talkin' to Me?
Take a tip from the movie business and get up close and personal with your “actors.” (FMQB February 2005)
- Interactive, Personalized, and On-Demand
Take a tip from Steve Jobs and apply the iPOD formula to your radio station. (FMQB January 2005)
- Personal Appearances - 101
Events and promotions are critical to station success. Everybody needs a good checklist. (
- Radio Shakes Rattles & Rolls the San
Francisco Bay Area
An in-depth look at a great radio market. And a great case for the radio medium too. ( - Managing Air Talent -
The care and feeding of creative personalities. - Air Quality Control
More and more it's what's between the music that counts.
) - If You Build It They Will Come
Hey Big Vendor, spend a little dime with me.
- Broadcast America Puts It All Together
Profile of a Net Bubble Company. - Net Telephony
These days it's called VOIP. ()
- The New Digital Jukes
A close-up on the Players and their players. - Broadband: The World Wide Wait is Over
-
The end of dial-up, the beginning of the real revolution.
) - The Battle in Seattle
Microsoft and Real Networks, gloves off. () - The Cost of Streaming
The numbers behind the streams. () - Webcasting: Hitting the Sweet Spot
Just like surfing, you can’t catch the wave too early or too late. - Wake Up and Smell the Starbucks
Radio and the Web were made for each other. Only they don’t know it yet.
Thought Starters & Handouts from the Silliman Dodge Workshops:
- Eight Points of Relevance: A Performance
Check List
Get these things right and everything else falls into line. - The PREP System
A special insert in a new college textbook.
- Ten Things to Do Right Now to Improve Your
On-Air Delivery
It’s not Rocket Science. Or is it? - Voice Break Check List
A good self-critique tool - Breaking Down the Voice Break
Basic breakage for beginners.
