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| Writers & Producers Suddenly, being good with words isn’t a luxury any longer, it’s a basic requirement for success. American business executives complain about their employees’ lack of writing skills. Actors have a saying: “If it ain’t on the page, it ain’t on the stage.” Yes, you could go back to school and take a good creative writing class but those courses are rarely targeted toward the media business. Instead, schedule a High Performance Writing workshop. High Performance Writing is an offshoot of Writing for Media, a weeklong fast-track course that I developed for the School of Telecommunications at my alma mater, Ohio University. The High Performance Writing workshop is the three-hour version of that course focused on writing and producing for radio. Better writing skills translate
to success no matter what business you’re in, but particularly
in radio where words and sounds are the stuff we make our movies from.
And high impact, creative, compelling memorable communication all begins
in the word processor.
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